When you think about radio adverts there are basically 3 types of adverts that you hear on the air. How do you decide which will work best for your business?
Think about how you have or how you would like to position your business with your advertising. There are pluses and minuses to each approach.
- A live MENTION. This is a very popular and specific type of advert, it is up to 20 seconds of text, which is read live on air by the DJ or presenter who is on the air when your MENTION is scheduled to play.This approach plays off the popularity of the on air talent of the DJ or presenter. You hope that this will influence the listeners a little more to pay attention to your commercial because their favourite DJ or presenter is reading it.This kind of advert has the added benefit of standing out from the pre-recorded adverts that will be playing on the station at the same time.
- A pre-recorded Advert. One way to make your advert memorable is to use a jingle. A custom produced jingle can really elevate your advert and make your business seem much more professional.The music in a jingle can really paint a very vibrant picture of your business or promotion in the listener’s mind. They will really remember your advert and your business or event when they can’t get your jingle out of their heads. Think about how many times you’ve caught yourself humming along to a jingle. You just can’t help it.A jingle really helps your advert stand out amongst the other adverts that will be played in the same block of time. It’s a great differentiator for your business or event.
- A Sponsorship deal. This type of promotion is normally adjacent to a popular content segment like weather, a show or event. Since the content being sponsored is usually popular you reach a large audience but you will pay more for these adverts. You will also likely get additional mentions like “Traffic brought to you by [your BUSINESS NAME/EVENT] the best around.” These mentions help reinforce your business’s name or event and its positioning in the community.
You have to decide which of these 3 radio adverts will work best for your business. Once you’ve made that decision you can move forward with your radio dj or presenter advertising campaign and really ramp up the amount of business you are doing using MEDIA UNITED.